Tuesday, 16 October 2012

TLS: After the NBN, Now what?

The Telstra share-price has rebounded ~30% (~$3 to ~$4) since the formal commitment to the SAU/SSU (Special Access Undertaking, Structural Separation Undertaking), the management commented they were "spectacularly agnostic" on the different political NBN promises and the first Annual General Meeting in the New Era has taken place.

The War has been fought and won, now Telstra has to survive Peace. As the US Army showed  in Iraq,  the challenges of Peacetime can be much harder than winning a War. [An older example is the United Kingdom and WW-II. It "won" the military victory but exited with a crippling debt and years of rationing and scarcity, only clearing the debt in the last decade. Germany did make reparations, but was rebuilt under the Marshall Plan financed by the USA, becoming the powerhouse of Europe with a standard of living well in advance of the "victors".]

Telstra under David Thodey is revitalised and playing a very different game. But can he turn the company into what it could've been, can he unlock revenues and new markets and realise the potential of the business?

I think they are looking in the wrong place.

This isn't hubris from a Monday morning quarterback, but an analysis based on solid technical and business principles: "Customer Service comes first", "You can't cut your way to new lines of business" and, from Dr Deming the Quality Improvement expert responsible for Japan Inc's world domination in manufacturing, "If you focus primarily on costs, they tend to rise over time while Quality decreases. If you focus primarily on Quality, it tends to increase over time and costs decrease".

My evidence is a recent Customer Case Study I wrote up for a Bigpond Cable fault:
  • It took 6 weeks to resolve, but was never escalated, was a known "Problem" affecting many people, but with no known resolution or work-around and nobody allocated to fixing the underlying Problem.
  • The fault was rectified within 2 days due to an accidental interaction with a Customer Service rep.
  • There were at least 18 avoidable and correctable, at zero-cost, systems and management errors and failures.
  • This failed process cost Telstra $5-10,000 (estimated), around 100 years of profit from the service.
  • The whole process left the client, with many services, underwhelmed and actively considering Anything but Telstra.
  • The management team is solely responsible for allowing multiple systems failure to continue, but more importantly, for not actively pursuing a high-value client and converting the "fail" into winning back the client.
    • I believe the CEO, or at least the State Manager, should've personally contacted the client to apologise, explain the problem, how they are preventing it from recurring and offering a reasonable ex-gratia payment for the excruciating experience.
    • Ask: What would Richard Branson do? That and more...
  • The need for multiple levels of Customer Service is achingly apparent yet ignored: people who are time poor will pay a premium for better, more predictable service. Having to wait around 4 hours for a technician to go to the wrong address is a Customer Relations disaster and support nightmare.
The fault was not a connection, customer-action, line, equipment or configuration fault. Some automatic provisioning software went wrong and its actions could not be undone normally: this was a known, preventable systems fault that was allowed to continue and grow unabated and uncorrected.

It took a systems engineer an hour to find and remove the offending database record. The fault should never have happened and, in an efficient organisation, been fixed on the first day.

So, I'm impressed with Telstra's rolling out 4G networks, selling iPhones hand-over-fist and pocketing a few billion a year in NBN-related windfalls.

But I don't see Telstra attending to its Core Competencies nor addressing its most pressing operational problems. Does Mr Thodey and each of his Division and State Mangers have a "Top Ten" list of Quality, Process and Customer Service Problems they monitor and address each and every day? That is an item I'd like to hear about at the next AGM.

Telstra are too important to let fail and too good an organisation to let slide into mediocrity or worse.

If Telstra management had started to slowly convert the Customer Access Network to Optical Fibre in 1990 when, presumably, the first technical planning was done, by 2005 it would've been completed. Customers would have 100Mbps or better services available and the TLS share price might be $30.

Sunday, 14 October 2012

NBN: The Smart Internet Revolution comes to Healthcare

A letter to Paul Budde on this topic.

Unexpectedly, I think I've identified how Coles and Woolworth's are going to fulfil a long-time ambition: enter the Pharmacy prescription market.

They can take a lead from Australia Post and setup either dedicated self-serve collection lockers near each site, and/or piggy-back on their existing Home Delivery service. They have the logistics operations and expertise to execute on this right now.





Subject: A surprising healthcare Structural Industry Reform due to NBN and "The Internet"

Paul et al,

This thought arose in the last couple of days:
Australia Post's "parcel lockers" will unleash significant change in on-line buying from Australian e-tailers, because it addresses the same old-technology "last mile" problem addressed by the NBN.

With the NBN/PCEHR driven Electronic Prescriptions, I think it will drive a Structural Reform of Community Pharmacies - most dispensing will take place in automatic facilities and be direct-delivered. Local pharmacies won't be able to compete on price, just as corner-stores, small fruiterers, bakeries and butchers were displaced by Woolies and Coles in the last 30 years. They'll enter a vicious-spiral of lower-turnover forcing higher mark-ups which will reduce turnover more, etc etc.

BUT, some Pharmacies will survive, just as some small stores still survive with Coles and Woolies, often in the same shopping malls like my local mall. Because they provide "value-add" services, understand customer-service and don't focus on commodity products where they can't win.

Which will have implications for Healthcare:
Pharmacists play an important community role in the use, not prescription, of drugs.
[On-going Operations vs single-shot Project work.]
The important thing for the NBN I slipped in my letter to my local MHR:
  • video "in-home" consultations
Medicare and the Dept of Health (esp. their funding for Medicare Locals) needs to address and develop Policy and payments/service schedules for the many ancillary healthcare services that will be needed to support Healthcare-in-the-Home, part of which will be in-home visits (for medication and dispensing-aid reviews), on-line video-calls and, when needed, practice-rooms visits.

There are probably 10-20 ancillary healthcare specialities needed for good in-home care, Pharmacy being just one. We know from successful Community Support programs for increasingly common conditions like Diabetes, that a) they are cost-savers by preventing expensive hospital admissions and b) require the close coordination and cooperation of teams of ancillary healthcare professionals.

Every Government needs to be actively seeking Healthcare savings through technology and simple procedural steps like In-home care. Reducing Hospital expenses and Nursing Home demand is critical for budgets surviving the economic impact of the Ageing population over the next 40 years.

If there is to be successful "Coordinated Multi-Disciplinary Care, Monitoring and Exception Reporting" program delivered by In-Home and In-community care via Best Practice Treatment Guidelines for even the top 22 conditions examined by the Caretrack study, then there will have to be reliable, centralised IT systems supporting it, including wireless mobile devices and Apps.

Just like in a hospital, a doctor (GP), will be able to order a per-patient customised, standard Treatment regime for any patient and know that it will be competently, diligently and consistently delivered by other healthcare staff. When the doctor needs to review the patients' progress, or gets called in to deal with complications or poor progress, they can rely on full, accurate and pertinent patient records.

None of which will happen by accident: it has to be designed, delivered and co-ordinated.

But especially, it has to be controlled and monitored: there needs to an explicitly assigned person responsible for the monitoring, care and follow-up of every individual in a programme.

Perhaps in the Community, as in Hospitals, this supervision, administration and coordination role belongs to Masters-level Nurse Practitioners.

cheers
steve

Letter to my local (ALP) member on this.
http://stevej-on-it.blogspot.com/2012/10/nbn-and-pcehr-transforming-world-of.html

Piece on the changes...
http://stevej-on-healthcare.blogspot.com.au/2012/10/i2p-internet-changes-everything-no-more.html

Piece on Caretrack Best Practice and the need for Coordinated Multi-Disciplinary Care, Monitoring and Exception Reporting:
http://stevej-on-healthcare.blogspot.com.au/2012/10/i2p-caretrack-and-beyond.html

The 22 medical conditions examined by Caretrack, in order of percentage appropriate care:

  • Coronary artery disease
  • Dyspepsia
  • Chronic heart failure
  • Hypertension
  • Low back pain
  • Panic disorder
  • Chronic obstructive pulmonary disease
  • Diabetes
  • Venous thromboembolism
  • Osteoporosis
  • Depression
  • Atrial fibrillation
  • Cerebrovascular accident
  • Community-acquired pneumonia
  • Osteoarthritis
  • Preventive care
  • Surgical site infection
  • Asthma
  • Hyperlipidaemia
  • Obesity
  • Antibiotic use
  • Alcohol dependence

NBN and PCEHR: Transforming the world of Healthcare

A letter I've written to my local member, Dr Andrew Leigh, on changes needed to support a coming revolution in Healthcare resulting from the NBN and PCEHR initiatives.

Pharmacies will be yet another Industry that'll experience a Structural Economic Change due to the Internet.




Subject: The implications of Electronic Prescriptions: Medicare need to subsidise Medication Reviews & monitoring by Pharmacists

Dear Dr Leigh,

Would you be able to pass this onto the Health Minister for me?

I've written a piece that I believe addresses a major blind-spot in Healthcare in the Internet Age:

"The Internet Changes Everything: No more Dispensing Community Pharmacies"
http://stevej-on-healthcare.blogspot.com.au/2012/10/i2p-internet-changes-everything-no-more.html

The NETA's introduction of the PCEHR will inevitably lead to wholesale electronic prescriptions by GP's in super-clinics, fulfilled by central, automatic dispensaries.

This will destroy the current business model of Pharmacies and remove community access to an increasingly important resource: independent expert review and monitoring of medications.
[I've termed them "Consulting Community Pharmacists".]

We've probably got 10 years lead time, but maybe much less.
Action is needed to prepare for what will be needed and have it available in good time.

We know from the increasingly fast uptake of smartphones (2007) and tablets (2010) that penetration of new on-line services/devices in Australia is both rapid and pervasive. This service (direct delivery prescriptions) will take off like wild-fire around 2014, when Australia Post have their lockers fully rolled out and the GP practice software developers have implemented electronic prescriptions for the PCEHR.

By then, the Federal Govt needs to develop policies to support the new services needed, training/certification/registration procedures and prescribing-rights (multi-level?) for Consulting Pharmacists and Medicare rebates and appropriate service levels for in-home, remote (video) and in-practice-room consultations.

This Government has introduced significant reforms embracing new technologies (NBN, PCEHR) and will derive substantial efficiencies and cost savings from them.

Anticipating and addressing this predictable and inevitable outcome of those reforms would be yet another notable achievement for you all.

regards
steve jenkin

Saturday, 6 October 2012

TLS: Sol Trujillo's Telstra legacy

Two views of the same events, how Telstra performed under Sol Trujillo and the three friends he brought with him: Greg Winn, Bill Stewart and Phil Burgess.

Sol's own biography describes his triumph at Telstra (ASX:TLS):
Sol served most recently as CEO of Telstra Corporation, Australia’s largest media-communications enterprise, where he completed the privatization of a previously government-owned monopoly and led the transformation of a traditional telecommunications utility into an integrated media-communications company – including telephone, CATV, wireless, directories, advertising, online trading, and the world’s largest, fastest, and most advanced mobile internet.
And summarises his achievements at Telstra as:
  • Privatized a previously government-owned telecommunications ultility.
  • Built an integrated media-communications company with CATV, Internet, directories, phone, and satellite.
  • Built the world’s largest, fastest, most advanced mobile Internet – a high-speed wireless 3G network.
  • Achieved highest user and revenue growth in the industry.
  • Grew average revenue per user (ARPU) by approximately 15 percent and data ARPU by more than 200 percent.
  • Created Hong Kong’s largest mobile business.
  • Changed the company’s focus from products to the customer experience.
Sol's wikipedia entry reports his time at Telstra as:
He was appointed Telstra's chief executive officer on July 1, 2005.

During the period of Trujillo's tenure, Telstra's share price underperformed the market by around twenty percent, losing over $25 billion in value while customer complaints rose 300 percent.

Major factors in the company's share price decline were the global financial crisis of 2008–2009 and being disqualified for submitting a non-compliant bid to the National Broadband Network tender issued by the Rudd Government.

On February 25, 2009, Trujillo announced he would stand down as Telstra's CEO on June 30, and return to the United States with his family. On May 19, 2009, Trujillo left Telstra and shortly after returned to the US.
'Crikey' described Sol's legacy as 'a shambles' as ambitious projects didn't deliver promised benefits, revenues fell short of projections and Telstra acquired a reputation for abysmal customer-service:
Exactly why Trujillo was paid so much to deliver so little remains a mystery to all except the Telstra Remuneration Committee. Trujillo was already a very rich man before arriving in Australia, having been paid a US$72 million golden handshake by US West after leading the company into an ill-fated merger with Qwest.

It isn’t only be Telstra shareholders who have rights to be aggrieved at Trujillo’s remuneration. Former CEO, Ziggy Switkowski who presided over a company which made similar profits and employed far more people than Trujillo’s Telstra was paid only $1.65 million in 2000, rising to $6.3 million in 2005 (which included a $2 million termination payment). Trujillo’s local replacement, David Thodey, is receiving fixed remuneration of $2 million, 33% less than Trujillo’s base pay.

Hiring expensive, celebrity CEOs never seems to deliver solid returns for shareholders. It’s a shame no one told the Telstra board in 2005.
How the Stock Market valued Telstra:

Sol doesn't mention the share price collapsing under his reign and  that slide continuing to nearly half his starting price ($2.60). Signing the NBN agreements has consolidated a share price recovery this year.
  • 28-Nov-1997: $3.50 [$3.30 issue price for 'T1']
  • 01-Oct-1999: $8.00 [$7.40 issue price for 'T2']
  • 17-Nov-2006: $3.75 [$3.60 issue price for 'T3']
  •  
  • 01-Feb-1999: $9.15 [peak]
  • 07-May-1999: $7.36 [low for 1999]
  • 20-Jul-1999: $8.95 [peak]
  •  
  • 31-Dec-1997: $4.11
  • 31-Dec-1998: $7.63
  • 31-Dec-1999: $8.28
  • 05-Jan-2000: $8.00
  • 01-Jan-2001: $6.73
  • 07-Jan-2002: $5.52
  • 01-Jan-2003: $4.41
  • 05-Jan-2004: $4.84
  • 03-Jan-2005: $4.91
  • 04-Jan-2006: $4.06
  • 02-Jan-2007: $4.12
  • 03-Jan-2008: $4.71
  • 05-Jan-2009: $3.70
  • 04-Jan-2010: $3.45
  • 05-Jan-2011: $2.79
  • 16-Mar-2011: $2.60 [low]
  • 02-Jan-2012: $3.33
  • 03-Aug-2012, $4.02 [peak in 2012]
  • 05-Oct-2012: $3.95 [last close]
  •   
  • 01-Jul-2005: $5.02 [Trujillo becomes CEO]
  • 26-Jun-2009: $3.82 [Trujillo leaves]
  •   
  • 28-Feb-2012: $3.26 [ACCC approves Structural Separation Understanding]
  • 07-Mar-2012: $3.23 [Definitive Agreements in force]

Friday, 5 October 2012

Telco Customer Service Madness and the NBN

Will Telstra, as it is now, survive to see the NBN contracts end in 35 years?
My view: It won't, not in its current form.

In 2006 I started to write about my concerns for Microsoft's future, giving them 5-6 years before major cracks appeared. They haven't collapsed yet, but Horace Dediu (asymco) has produced a graph that unequivocally shows their rapid decline in whole-sector market share: the quantitative support for my hypothesis.


I didn't understand that when "the pie is rapidly growing", as in technology, companies can survive, even increase sales, whilst their market-share falls off a cliff. The model is IBM post-1980, not Unisys post the 1986 merger of Burroughs and Sperry, with their revenues shrinking by around 10 times.

Telecomms Industry Structural Changes

There are three structural economic changes that Telstra has to master to survive another 15, let alone 35 years:
Telstra have regarded the vertically integrated network as their "birthright", operated under the "Traditional" Telco Business Model ("what the market will bear" not "cost plus margin") and relied on captive markets. Once they could claim "Engineering Excellence" as a counter to outrageous Customer Service, but not so for the last 2 decades. Their management mindset must change to accept current conditions, or with the NBN, they will "lose the farm".

All these "pillars" of their business are being shattered, first by Internet Everywhere, by the NBN removing their customer lock-in and an increasing number of Technology Businesses that "get" Apple's insight and innovation: The User/Customer is all important for your Business.

What Telstra should be doing to undo the resulting Brand Damage

Below is a case study that Telstra should deeply investigate as it encapsulates most of their challenges/deficiencies and could be used as an on-going Reference for Change, but why would they?

In an ideal world, the centre of the study would have these outcomes:
  • A personal meeting with the Head of Telstra for the State.
  • An apology from him, a guarantee it would never happen again and his personal phone number if further problems arose.
  • An audit of all records for their services and accounts to correct all errors.
  • A written account of:
    • Exactly what went wrong,
    • Why it couldn't be fixed, and
    • Why it won't recur.
  • An offer of compensation for the non-supply of service, for the hours of customer time wasted on the phone and waiting and an ex-gratia payment for the "pain and suffering" caused.
Does any of that sound "over the top" to you?

Consider for a moment, "What would Richard Branson do?". If he was in the country, he'd personally see them, otherwise it would be someone very senior and it would be done very quickly. Stories about his interventions are legion, this is not wild speculation.

If you think Branson and his Virgin Empire are "off with the pixies" and not in the real-world of Big Bureaucracies, mass workforces and challenging business environment, consider the page, "Turn Complaining Customers into Advocates" by The Royal Mail, one of the oldest communications companies on the planet, working under one of the most demanding Industrial Relations systems, riven by Unions and staffed by British Workers, renowned for their lack of customer empathy and poor work-ethic.

If The Royal Mail management understands Customer Complaints are opportunities to both fix your business processes and to convert a hostile customer who'll damage your brand into a strong Brand Ambassador for you, then why don't Telstra?
Don't they understand the rules of Customer Service or read the same well known management books?

What Telstra says it does

In the 2005 Telstra presentation, released to the ASX, supporting their 20,000 node 12Mbps ADSL2 network, I was very impressed with their guiding principles (p3), but those are nowhere to be seen in this case:
  • Principle #1: Do it once
    • Right first time, every time
    • Simplify, standardise, focus
    • Less of everything – fewer products, platforms, applications, processes, vendors
    • Capture the benefits of scale through focus
  • Principle #2: Do it right for the customer
    • Invest against the things customers value
  • Principle #3: Do it in an integrated way
    • One Factory
    • End to end approach
    • Whole greater than the parts
  • Principle #4: Do it at the lowest unit cost
    • Scalable
    • Costs grow slower than revenues and volumes
    • Limited manual intervention
Case Study

The facts of the case study and an analysis of causative Systemic Failures are in a previous post.
    Psychological Dimension: Stirring strong customer abreactions

    Feelings of Frustration, Powerlessness and Agitation in response to poor Customer Service aren't a "minor annoyance" or idiosyncratic: there is some very deep human psychology involved.

    The positive effects of Goal Attainment means the inverse, preventing people from achieving goals, is devastating, more so for high-performing individuals as here. If intermixed with multiple events setting up false hopes and then dashing them, the customer response is even more profound.

    Treating customers badly, especially when you know about it, is really bad for business. The cumulative Brand Damage may not be curable. It will cause massive customer revolt and backlash when they have reasonable service substitutes available, such as from the NBN.

    Business Consequences

    This whole episode was preventable: it was clearly an internal fault within Telstra systems.
    It wasn't a user-error (the Client did nothing), it wasn't a hardware, connection, patching or line fault nor a an accounting or software error.

    My speculation is that Telstra has significant service database errors since the $10B 2005 (1st phase live in 2007) "IT Transformation Project" led by Greg Winn, one of Sol's "Three Amigos" whom returned to the USA with full saddle-bags. It seems complex, high-value customers like the Client were never catered for, from the 2009 article on the project over-running by $200MM (2%):
    Thodey said 9.2 million customers have moved onto Telstra's new billing and CRM systems, which represented over 70 percent of the carrier's customer base.
    The final thirty percent were "multi-product holding customers" he said - referring to those Telstra customers that use more than one of the carrier's services.
    The fault had something to do with a modem attachment being incorrectly setup in the database, possibly by an automatic provisioning system attached to the order/fulfilment system.

    The ARPU for the single service is $60-$80/month. Total revenue on this account, would be $1-2,000/month. Gross Margin must be 30-60%, Net Margin more like 10-15%??

    This whole episode put at risk $10-15,000/year on-going revenue for a $10/month Net Margin. I'm sure Telstra won't bother to detail and account for the cost of the event. Why would they? The fault is fixed.

    Over the six week period, there must have been:
    • 30-50 phone calls
    • 20 staff directly involved and 10-20 indirectly or in 'backroom'.
    • 50-100 hours of phone calls [$50/hour?]
    • 4-6 site visits, each 1 hour or more [$150+/hour]
    • 10-40 hours of marketing and engineering effort [$100+/hour]
    This preventable error has cost Telstra close to $10,000 for under a $100/year return. They can never make their money back. They are also quite likely to lose all of the Clients business, forever, if they don't directly attempt to follow The Royal Mail's approach and win them back.

    As a shareholder, the Client was frustrated that the business was wasting money so prolifically, yet the organisation resisted all efforts to hear this news.

    The worst aspect is that Telstra seems oblivious to any need to learn from this affair and follow their own Principles espoused in 2005, "Do it once, Do it right for the customer and Do it in an integrated way".

    Lessons
    1. If faults aren't covered by the (telephony) Customer Service Guarantee, then Telstra behave very poorly towards Customers.
    2. The Telstra Customer Service and Complaints fails dismally with complex issues.
      • There appears to be no recognition of "process faults" or identification of "not previously seen" faults.
      • There appears to be no fault escalation process.
    3. Shareholders are not treated better than anyone else. A marketing opportunity to improve shareholder relations going begging.
    4. Busy people's time is worth a lot to them, yet Telstra fail to acknowledge this nor provide ways to bring more certainty to site visits. Telstra could help itself and customers by:
      • Having registered 'home sitters' that customers could use to allow them to carry on with their lives, or
      • Telstra could charge extra for shorter attendance windows (2 hours, 1 hours, 30 mins). If this is allowed by the ACCC and Telco Regulations, it would earn them considerable money and by only reordering technician visits within a single day, not affect service calls.
    5. Telstra seems not to have a culture of Review Incidents, Learn from Mistakes to intentionally Improve Service, Profits and Productivity.
      • Telstra has a major improvement opportunity here and seems to be deliberately discarding it, being intent on destroying customer goodwill and shareholder value.
    Prognosis

    Within 10 years, NBN-Co has planned to displace most of Telstra's wholesale copper network with fibre.

    By then, all Retail Providers that can provide good Customer Service will beat Telstra in the marketplace. We are likely to see many small retailers who can offer good, local service, like ISP's, as well as a few large existing companies that compete solely on price,

    The NBN seems to be the "magic bullet" that will allow customers to change and release decades of pent-up frustration with Telstra and their oligarchy and monopolistic mindset. The Internet and smartphones/mobile devices have changed the rules of the Telecommunications forever.

    If Telstra doesn't learn the lessons of Great Customer Service practiced by the likes of Richard Branson, their only competitive asset will be their 4G mobile network. Which, because they haven't allowed competitors open access via third-party roaming, and forced them to overbuild networks (like HFC Cable TV) is of very little value.

    Unlike Microsoft, Telstra is in a Mature Market with moderate, but non-zero, barriers to entry. In a low-growth market like Australia, its revenues will be "eaten" by others, it will follow the Unisys path downhill, but like Unisys, is likely to remain as a brand or engineering operation, though nothing like they are now.

    In the same way that I viewed Microsoft as entering a challenging period, I think Telstra is as well, though I don't have a way to estimate or forecast the timeline.

    My father spent his entire working life within PMG/ABC/Telecomm/Telstra and it was one of Australia's finest achievements for many decades. I doubt he would be proud of what they've become and I am saddened at their fall from grace.

    Thursday, 4 October 2012

    Telco Customer Service Madness: Case Study

    Will Telstra, as it is now, survive to see the NBN contracts end in 35 years?
    My view: It won't, not in its current form because of multiple failures within the Organisation.

    Below is a case study that Telstra should deeply investigate as it encapsulates most of their challenges/deficiencies and could be used as an on-going Reference for Change, but why would they?


    In an ideal world, the centre of the study would have these outcomes:
    • A personal meeting with the Head of Telstra for the State.
    • An apology from him, a guarantee it would never happen again and his personal phone number if further problems arose.
    • A desk audit of all records for their services and accounts to correct all errors.
    • A written account of:
      • Exactly what went wrong,
      • Why it couldn't be fixed, and
      • Why it won't recur.
    • An offer of compensation for the non-supply of service, for the hours of customer time wasted on the phone and waiting and an ex-gratia payment for the "pain and suffering" caused.
      Case Study

      The facts of the case study are:
      • Customer, 'A', has on their account multiple individuals, multiple service addresses, and multiple services for each individual and service address (mobiles, landlines, ADSL, Cable TV, Cable Internet, ...).
        • Whilst these are all domestic services, Telstra regularly deals with this complexity for SME's.
        • They are a "high-value" Telstra customer. This seemed irrelevant in the process.
        • Unsure if all individuals and services are billed together or by separate, linked accounts.
      • 'A' is also a Telstra shareholder, which seems to have been irrelevant in the process.
      • 'A' is highly educated, has run businesses and is well conversant with modern PC's and networking, relying on it for work and private life.
        • There are multiple family members who are quite I.T. literate and provide in-home I.T. support and troubleshooting.
      • A new Cable Internet service was ordered by 'C' in June. (date?)
        • The modem was never delivered.
        • When queried at the Telstra shop, customers were advised "the order had been cancelled".
        • The customers had not cancelled the order, nor been advised of that action.
      • 'A' had a working Cable Internet service that then became intermittent. It met their needs and wasn't reported as a fault due to very poor past customer experiences.
        • "Not wholly broken, don't tempt fate" was the reasoning.
      • 'B', another of the service holders, took it on themselves to report the fault to Telstra.
      • The first technician attended on 23rd-August, intending to change the cable modem.
        • They were unable to rectify the fault, did not replace the cable modem as it was serviceable and left saying "there is an error", which at some point changed to "an activation error".
        • The replacement cable modem was left on-site, unconnected.
        • 'A' was told the install failed because of "Error Code CCP0012",  and Tech suggested that the system “thought” there was already a modem on order.
        • Technician advised 'A' to call the general BigPond Enquires number (137 663), quote the Error Code, and the fault would be fixed.
      • Multiple technician attendances were booked:
        • Technician did not attend, did not phone customer. More than once? (date?)
        • Technician sent to wrong address, an old service address on the account. (17-Sep-2012).
        • Technician 'M' attended (19-Sep-2012), gave customer personal contact number and spent considerable time on-site and continued to work at resolving the fault.
          • Possibly instrumental and worthy of commendation.
        • 'M' followed-up a week later (25-Sep-2012) saying:
          • TRG (Technical Response Group?) were aware of the problem,
          • other customers (in the area, state, nationally?) were affected and
          • TRG didn't know when or if the Error Code could/would be cleared.
      • There were a large number of unsatisfactory and long (1-4 hour) calls to the "Help Desk". e.g. 18-Sep-2012 following Technician no-show.
        • 'A' was repeatedly shunted between departments (Accounting, Technical, ...), with no-one taking responsibility. The call finally dropped whilst 'on-hold'.
        • No evidence on subsequent calls of any knowledge of previous calls. Every call was a return to the "pass the parcel" with no person/department taking responsibility.
      • A Telstra complaint was lodged (04-Sep-2012), 'A' was given a "trouble ticket" number and told to contact Technical Support (number supplied). [[Two people assigned to the case (?), with promises to call-back within 24 hours.]]
        • Tech Support called (11-Sep-2012), on-site visit booked for following week (17-Sep).
        • Being able to speak to someone with "English as a First Language" had been an immense relief to 'A'. Finally their concerns were noted and seemed to be taken seriously.
        • Neither person called 'A' back within 24 hours.
        • When contacted, the complaints folk said they'd tried to contact 'A' using an incorrect phone number, one 'A' had never held. No apology was made for this. The complaints people could not correct the database error.
          • Having the number corrected took a good deal of time and effort in itself. Multiple departments claimed "can't do it" or "not my area".
        • 'A's mobile phone number has been registered with Telstra as their primary contact point for more than a decade. Why were any of the databases incorrect?
      • After this (mid-late Sep-2012?) a very confident Telstra employee rang and identified themselves as "Level 3 support" and embarked on a very long and trying support call. They reassured 'A' that they could and would fix the fault.
        • Under instruction, the replacement modem was connected by 'A' and failed to work.
        • When the original modem was reconnected, it failed to work as well.
          • The service was now non-operational and the support person left it that way.
          • No apology or explanation was offered.
          • The "support" person did not book a recall or ever call back.
        • 'A' was nonplussed: Telstra had oversold their competency and destroyed a usable service without progressing resolution of the fault.
      • 'A' visited a local Telstra Shop (26-Sep-2012). Wished:
        • a credit for the time the service was not provided, and
        • to cancel the cable internet service.
        • 'A' was told that because of the technician visit arranged for the next day, the service could not be cancelled. The Telstra Shop staff were not interested that the fault had not been fixed in a month.
        • 'A' had wished to speak, as a shareholder, to someone senior about costs to the business for the fault. The manager was not present, no meeting was organised.
        • 'A'  had wished to request checking and correct all related account and service records. This was not organised either.
      • 'A' purchased a Telstra prepaid wireless modem from Australia Post (26 or 27-Sep-2012), unable to get working after spending time with Call Centre. Device returned. (date?)
        • 'A' bought a Vodafone prepaid wireless modem from Australia Post (26 or 27-Sep-2012) and after a few false starts, got it working and regained their Internet service.
        • Telstra Complaints officer called next day (27-Sep-2012) to say "we're working on it".
        • Telstra sent a standard e-mail survey following up on the prepaid wireless modem (bought 27-Sep-2012).
          • 'A' detailed their disappointment in Telstra service and invited them to call.
        • (02-Oct-2012) A Melbourne based Customer Service rep.. 'R', called 'A' about the wireless modem and the on-going fault. 'R' said they would ring the next day.
        • (02-Oct-2012) The Teltra Complaints Officier assigned to 'A' called saying another person in their section would contact 'A' later that morning.
          • No call was received.
          • 'A' left messages that afternoon and the next morning. These were not returned.
        • (03-Oct-2012) 'R' rang 'A' in a conference call including a technician , 'J'  in Melbourne. 'R' had to leave the call early, with 'J' spending an hour on the phone with 'A', attempting "a manual override" of the Error Code. This required long waits and providing the hardware address of the original modem. This had to be read by 'A', 'J' did not seem to have this on record.
          • This over-ride appeared successul at the time.
          • The connection failed overnight.
          • It seems to be working today.
          • How will 'A' know the fault has been cleared?
            • They currently believe the fault is rectified.
          • Why wasn't this done on, or just after, the first site visit, six weeks earlier?
            • Why the long wait and run-around?
        • After the apparent resolution, 'A' had multiple calls from people within Telstra, all very excited the fault had been fixed.
          • None offered an apology or any compensation, some seemed to claim direct credit.
          • None offered an explanation of either the Technical fault within their systems, nor what had gone wrong with internal Telstra processes and automatic systems to cause the multiple faults suffered.
          • None offered a "magic phrase" to be repeated to Technicians and Help Desk about the fault should it recur.
          • No on-going "trouble ticket" number was given to 'A', should the fault recur.
          • No-one offered a shortcut for service if the fault recurred shortly.
        • After the overnight service disruption, it wasn't clear if one of the other Telstra personnel had undone the "manual override" with an individual attempt to rectify the fault they'd claimed.
          • There was no evidence of good co-ordination amongst the various Telstra "Silos".
        • 'A' had concluded on 3 October, that  Error Code CCP0012, is not a technical problem, nor is it an accounting problem, but an Activation error problem and simply a code that needs to be removed from the Telstra system to allow the modem to connect and activate.
        • 'A' raised a complaint with the TIO (Telecommunications Industry Ombudsman) (03-Oct-2012) sending their records of the incident.
        • 'A' had been originally told "there is construction work in your area, a cable may have been cut". This seems to have been a deliberate, misleading statement.
        • Telstra did not give any hint that after a month:
          • That the fault had been escalated
          • That for failing to provide the service, they would rebate 'A' the service charge.
          • No offer was made to supply a temporary service, such as a 3G USB modem.
        • 'A' had had to cancel a number of important business and personal meetings to wait aimlessly for a Telstra technician to attend on multiple occasions.
          • No option for an increased priority owing to the long-standing nature and difficultly of the fault was offered.
          • Telstra would never offer better than a 4-hour window for any attendance. They never scheduled 'A' at the beginning of the window, always near the end, or didn't attend.
          Psychological Dimension: Induced Pain and Suffering

          It's also worth noting that completely out of character, 'A' suffered extreme agitation, frustation and desperation at both the impenetrable wall of "service" and the inability to be heard, treated respectfully and to get a resolution to a service that had become necessary for conducting their business and life.

          This isn't a "minor annoyance" or idiosyncratic: there is some very deep human psychology involved.

          There's a branch of psychological therapy that relies on our limbic systems' (the cingulate nucleus) response to attaining goals: pre- and post-goal attainment happiness, two very distinct and important phases.

          For all humans, striving and overcoming challenges is innate and core to our psychological well-being.

          Consistently setting goals and achieving them isn't just "nice", but necessary, for our continued happiness and psychological well-being. Goal Attainment forms the basis of various powerful approaches addressing Depression and other conditions.

          Knowingly and uncaringly forcing people into powerlessness and frustration would, in an OH&S workplace setting, be illegal: employers are required in Australia to provide a Safe Workplace. Deliberately causing employees harm, physical, emotional or psychological, is illegal and attracts civil penalties, as well as curative support for those affected.

          I'm not sure if current OH&S law can be extended to customers. If so, companies like Telstra which seemingly have a policy and strategy of blocking communications and frustrating customers, would face considerable penalties...

          The positive effects of Goal Attainment means the inverse, preventing people from achieving goals, is devastating, more so for high-performing individuals like 'A'. It can be categorised as "cruel and unusual" treatment, especially if intermixed with multiple events setting up false hopes and then dashing them. The human response in this case is even more profound and damaging.

          Systemic Failures within Telstra

          This whole adventure was unnecessary and presumably preventable: some automatic system failed when a new Cable Modem was ordered and incorrect configuration data uploaded to an operational system, without detection, audit or correction. Who has been charged with finding the root cause?

          The final fix, a "manual override", should at worst, have been done the next day by the technician 'R' in Melbourne, prompted by the call from 'A'.

          If Telstra's fault resolution system had worked properly, the fault would have been automatically passed to 'R's section as soon as the first technician recorded the Error Code.

          • Telstra has no fault escalation procedures, conclusively demonstrated here.
            • After any fault has been open/unresolved for two weeks, it should have been escalated to the Head of Operations for the State.
            • Any fault that is due to an internal process failure, like this, should be immediately escalated to senior officers with full cross-organisational authority and access to diagnose the root cause and initiate permanent prevention measures.
            • Own-goal process faults like these need to be reviewed, tracked and addressed by the CEO and their Senior Management Team.
              • They threaten the viability of the whole business and sufficient Responsibility and Authority only comes together at the top of all Silos, the CEO and their team.
          • High-value multi-service clients are treated worse than low-value customers: there are demonstrated errors in Service and CRM databases.
            • There is a major deficiency within Telstra: nobody is checking and correcting these service records.
              • After the "IT Transformation" project, it was known that high-value customers could not be automatically transferred.
              • To have stale data in multiple locations (service address, customer contact) says the database is seriously compromised, leading to many costly preventable errors.
            • Who is responsible and accountable for Data Quality, and do they have the Authority, will and budget to force records to be corrected?
              • This appears to be a major organisational failing and oversight.
          • Correcting faults in Telstra records is onerous and time consuming for Customers, it should be simple and easy.
            • It cannot be done in real-time whilst speaking to Service Reps, or
            • Service Reps are poorly trained or refuse to execute their tasks.
          • Telstra shareholders are treated no better than anyone else.
            • This is a marketing opportunity going begging to create engaged and supportive shareholders. Telstra has one of the largest 'Mom and Pop' share registers.
              • Service discounts, special offers and loyalty bonuses are possible.
              • Special service and access arrangements for shareholders would encourage them to give all their business and that of their immediate families to Telstra.
          • Telstra BigPond seems to offer nothing like the Telephony Customer Service Guarantee (CSG).
            • The Internet is a vital lifeline personally, professionally and in business for almost all Telstra customers now.
            • Decent Service Guarantees would match Consumer expectations and usage, as well as provide Product Differentiation.
          • Telstra's Offshore "Help Desk" with ESL speakers are counter-productive, especially for complex, long-running faults.
            • Whilst possibly tolerable for simple tasks and "script driven" data acquisition, they are a Nett Negative Value in this situation and many others. Saving money on Help Desks may be illusory and detrimental to the whole business.
              • Allow Customers to choose more expensive support options:
                • Like Airlines, offer multiple levels of pay-for-service, allowing the business to maximise profits by offering multiple price-points. (No "money left on the table").
                • Higher cost support could be automatically included as 'upgrades' for high-value customers, as Banks do.
              • After two calls on the same fault, automatically direct the Customer to a specialist Held Desk with a single person assigned and responsible for achieving Customer Satisfaction.
                • Instead of measuring "time to finish or transfer call", complex calls need to measure "Time until Customer is fully satisfied". Only the Customer can close   complex faults.
          • The Help Desk practice of "pass the parcel" is frustrating to Customers and Counter-productive as it causes significant Brand Damage.
            • Somebody within Telstra needs to be responsible for detecting, monitoring/reporting and preventing this situation.
            • Ideally, the phone system should track customers who are passed around and offer them a "circuit breaker".
          • Making Customers wait on Help Desk queues for hours serves no purpose other than weeding out those with better things to do, prompting them to look for alternate service providers.
            • Long Help Desk delays are an invitation for Customers to Choose Another Carrier, a tactic which would not impress shareholders one iota.
            • Under provisioning Help Desk service staff only serves to reinforce the stereotypical image provided by Lily Tomlin in her "We're the Phone Company" sketches. This is against the best interests of the Business.
            • This reinforces Telstra as a Toxic Brand to Customers. Whilst Customers have no better place to go, they will tolerate it. Given the choice, they will flee, never to return.
            • This is known, preventable Brand Damage at its worst.
          • Complex faults are slow and difficult to solve. This isn't simply a Customer Service and Brand Damage issue, but very expensive to the organisation.
            • This fault cost $5-10,000 more than it should have.
            • We know that this wasn't a one-off and that other Cable Internet subscribers were affected, but their faults weren't resolved.
          • The initial problem, the non-supply of an ordered service, was never addressed.
            • How much business can an organisation deliberately throw away and survive?
            • It seems nobody is directly responsible or accountable for this lost revenue.
          • Telstra, if it wants to engage and retain customers, must never internally cancel a service order without contacting the customer, explaining the situation and offering alternatives, It's an opportunity to "upsell" the client.
          • There is a major fault with the Technician ticket system: The first on-site Technician should not have been able to pass a known, unresolvable fault back to general enquiries.
            • Telstra confirmed that "TRG":
              • knew of the "Error Code CCP0012" fault,
              • that it affected multiple customers,
              • presumably they had no idea of the immediate or root cause, and
              • they had no idea of when they would be able to fix it.
            • In ITIL-speak, this was a Severity One Major Problem, but wasn't classified as such.
              • An appropriate organisational response would've been to establish a war-room comprising the State Heads of Branches and Senior Line-of-Business Managers.
              • Following the successful work-around, all other faults associated with the Problem should've been corrected.
              • Investigations initiated as to the root causes (automatic systems and processes) responsible for the error and means of detecting recurrences and costs of prevention measures.
          • Telstra's Problem Management is either deficient or non-existent.
            • Problems are not Faults, but the cause of one or more Faults.
            • To have a Known Problem not detected by the Fault Ticket Handling system is a major Professional failure that should be explicitly investigated and reviewed.
            • All the Help Desk and Technical Systems should've found an outstanding Problem with "Error Code CCP0012", with a known workaround ("manual over-ride").
              • The systems and processes need Review and correction.
              • A major internal inquiry is needed to uncover the root causes of this meta-failure.
          • Multiple Telstra employees were contacting the Client unbeknownst to one another.
            • This is the compelling reason for a CRM, a "single Client Communication Flow".
            • This definitively failed, either because the CRM was faulty, or it was bypassed or procedures ignored.
              • All of these are cause for deep concern and deserve an inquiry.
          • The inability of the Complaints Officer to progress the issue, or identify it was a Known Unresolved Problem, means their systems and/or processes are deficient or faulty.
            • This is a major problem deserving immediate attention.
          • The fault was only resolved accidentally when a Customer Survey person became involved and somehow was able to refer the fault to a diligent, competent and active Technician.
          • The unidentified "level 3" support person that caused the service to fail entirely should be found and castigated, as should the many service personnel who failed to follow-through on the fault.
            • These actions are consistent with a widespread attitude of "Care Factor: Zero", inimical to resolving faults or preventing faults through good Problem Management.
            • The one Technician who persevered should be found and commended.
          • The consistent lack of apology to the Client, the lack of any offers to provide an alternate service until the service was restored or anyone offering the statutory minimum (under the TPA/CCA) of rebating service charges show a systemic failure in even adequate, not good, Customer Service training and knowledge of legal requirements.
            • At a minimum, this is a systemic Training failure.
            • It indicates that nobody is monitoring, measuring and reporting on general levels of Customer Service and evaluating adequacy of Training.
          • The most critical and over-arching and pervasive Failure is the identification and investigation/analysis of massive cost over-runs on service faults etc:
            • This fault cost the organisation an unnecessary $5-10,000, more than the $100/year service margin could ever return.
            • This will not be an isolated occurrence, many of these will be eating away at Profits and turning away Customers, particularly high-value long-term Clients.
            • This only got resolved through an accidental interaction, the Customer Survey person who bothered to follow-up on the feedback. This bodes very poorly for the future performance on the organisation.
            • By rights, Telstra should have standing reports with automatic escalation:
              • Identify full internal cost to resolve faults and other service issues.
              • Report and escalate excessive fault resolution costs to Senior Management.
              • Mandate Root Cause Analysis  (RCA) of the "Top Ten" faults found in the RCA's.
              • Require the CEO and their Senior Management Team to track all "Top Ten" issues and regularly report to the Board on progress and problems identified.

          The irony is that I shouldn't be writing this analysis at all. None of this should've happened in a well-run organisation that cared sufficiently for its Customers.

          The tragedy is that Telstra will probably continue "Fat, Dumb and Happy" for the next 10-15 years in blissful ignorance of this piece and then wonder why they are "suddenly" losing Customers, disproportionately their most valuable, at an accelerating rate.

          Friday, 28 September 2012

          NBN: Local NBN opportunities - TransACT FTTN

          To show I'm ideologically "only fibre will do", here's a small proposal the Coalition might pick up on with their opportunistic NBN model.

          iiNet acquired the $280MM assets of TransACT for $60MM in Nov-2011.
          This included the $80MM FTTN network built around 2002, VDSL max 300m, passing ~55,000 premises, with a VDSL2 upgrade (full or partial?) around 2008.

          Whilst TransACT/iiNet have deployed pure Fibre, passing 11,000 premises since 2008, they could revamp their FTTN network, making it "layer 2 ethernet" compatible with NBN Co.

          They are already an "open access" wholesale provider, with full backhaul installed within their operating region. If the network was built with a 35-year design life, it still has 25 years to run economically.

          Does this need any FedGovt support or incentives?
          Probably not, but it could push iiNet to quickly provide "fast broadband" available via the general NBN Co arrangements.

          Under the new Telecommunications legislation, NBN Co is not the only wholesale provider, but all providers need to offer "open access" to their wholesale networks, presumably through the "Points of Interconnect" using 802.1QinQ (ethernet Layer 2 VLAN in VLAN).

          If this iiNet decided this was profitable, it would show two things:

          • that FTTN could be profitable against FTTH, albeit with already installed and significantly discounted Customer Access Network for a limited time, and
          • the NBN Co overbuild of TransACT's FTTN could be economically countered.
          But in the end, I do want 100Mbps, which I suspect I won't get with VDSL even over 300m of purpose-laid cable.



          Thursday, 27 September 2012

          NBN: Turnbull's real Challenge - find better Fibre solutions

          Being a politician is hard, I wouldn't do the job for anything. I have a lot of respect for Mr Turnbull not just doing the job, but continuing to "make a difference" when he could spend his time elsewhere.

          Does anyone in I.C.T. doubt that the NBN is important infrastructure for the future of our country? No.

          Do they think that the current FTTP design are the best options possible? Many wouldn't.

          Mr Turnbull can add great value to the debate, even create a strong Policy position for the Coalition, by addressing this question:
          Can we come up with better local solutions to deploying fibre or temporary fast broadband access to Greenfield and Brownfield areas?
          There are three additional solutions I'm interested in.
          • WiFi 'mesh network' transitional networks. Low capital cost, fast deployment, broad coverage and temporary. Ask for a co-payment for subscribers wanting this solution.
            • Whatever happened to the Philadelphia City-wide WiFi network??
          • Explore using existing infrastructure right-of-ways. Google seriously suggested using sewer lines, I presume somehow attaching conduit to the top of the pipes. In Urban areas, this network goes to every house, as does electricity. Can these existing infrastructures, not just the Telstra pits and cables, be leveraged for speed and cost?
            • TransACT famously used the above ground electricity pole network in Canberra to deploy their fibre and "cat 5" cable. Seemed to work well.
          • In the country, there is already an extensive fibre network and a near-universal utility infrastructure already installed:
            • Telstra run fibre to most of their rural (SCAX) exchanges.
            • There is already an extensive 11KV electricity network around rural areas in most of Australia, East Coast at least.
            • The Telecommunications Act does not mandate that NBN Co connect all premises. Any operator can create a network as long as they offer "open access" wholesale services at reasonable rates. "Opticomm" already have a successful business like this.
            • There is room for a joint venture between Telstra and the various rural Electricity Distribution suppliers to create fibre connections to all electricity in the country.
              • As the NBN Co Fibre/Wireless Extension programmes layout, there is no impediment to charging subscribers for services installed.
              • Rural electricity consumers are already familiar with the financial model: consumers pay the full installation cost of their connection and the asset is transferred to the supply company who also assumes maintenance and replacement costs.
          So, how many better solutions to running fibre are there?

          Can Mr Turnbull come up with a good pure-FTTP model that really will be "Better Broadband - cheaper and sooner"? That would be a great contribution to the debate and our future.

          Wednesday, 26 September 2012

          NBN: Coalition reluctance to "Name the Date" (and Price)

          Earlier I've wondered if the Coalition would offer any guarantee on their Broadband Promises and posed Mr Turnbull the question:
          Will ASIC or the ACCC regard those promises are mere political puffery or commercial statements, misleading if false.
          Whilst all Political Parties sell their Policy Platforms to the electorate during election campaigns and are legally insulated from the accountability required of businesses, Broadband Policy seems to me to now be a tricky area.


          Mr Turnbull responded to my question saying it didn't apply.

          NBN Co is a business selling services to the public. Not only does the ACCC especially regulate the services it supplies, it must meet all usual commercial law.

          I argue that now, with the Government owning NBN Co, that promises made relating to the services it supplies are now fully or partly commercial in nature and making explicit representations about services that will be supplied by NBN Co.

          With ~$35B of public money at stake, I think the Coalition has a Duty of Care under the TPA/CAA to avoid false or misleading statements about commercial services they will cause to be delivered.

          They aren't, in my non-legal opinion, selling political promises to a skeptical, even cynical electorate, but advertising what may be construed by a reasonable person as real services.

          At worst, if they campaign on "sooner, cheaper, more affordable", implying an FTTN solution, then reneg on either the solution or the whole NBN by saying "it's worse than we thought", then have they deliberately misled consumers?

          Perhaps Mr Conroy needs to find a way to allow consultants for the Coalition to see the NBN Commercial-In-Confidence data needed to avoid that tactic.

          Even if they can technically avoid commercial accountability for election promises related to Broadband, they have a moral duty to live up their self-portrayal as "Good Economic Managers".
          That can only be enforced by electors at the ballot box, and as we've seen by the "Ju-liar" campaign, the backlash can be surprisingly strong.

          Anyone know how to get an opinion on this from the ACCC and/or ASIC?
          It'd be a wonderful precedent...

          NBN: Coalition Broadband Policy, Sep-2012 edition

          I've a number of criticisms of Mr Turnbull's latest release of the Coalition Broadband Policy, not the least is that the NBN is equally about Business and Consumer/Residential use, not just residential.

          The implied statement that I think Australians will find repugnant and unacceptable is the abandonment of equal-access, in the shape of both non-uniform pricing (pay more in the bush) and highly inequitable access: most people will be poor cousins with limited access speed, while many in urban areas, won't get a connection outside the 1km wire-path.

          • The fluidity of the Policy and uncertainty of its content greatly lessens their credibility and the believability of the Policy.
          • The Survey is poor and looks like a distraction.
          • The Coalition has a very poor record on a number of Policy fronts, especially Telecomms.
          • The Government was pilloried over the lack of detail in the NBN plans any number of times. Having hard questions and demanded answers, the Coalition should be prepared to be held accountable in the same way. They are making a pitch to the electorate to be the next Government.
          • Where's the Beef?
            • What's the "Value Proposition" for the Coalition Broadband Plan/Policy?
          Nothing further needs to be said about the far too frequent "updating" of the Coalition Broadband Policy.

          "Fast Broadband" Survey
          I've had a look at Mr Turnbull's survey and was unimpressed, not for the obvious reasons of it being self-selected, open to rigging/bias and will bring little or no new information.

          It's long and demands you supply personal information, with no mention of a privacy policy nor how the data will be used (Politicians are exempt from SPAM legislation).

          I think there are only three explicit questions that should be asked, recorded against the originating IP number and/or a 'cookie':
          • Postcode
          • Would you commit to 50Mbps or greater service within the next 3 years.
          • Would you be prepared to pay $500-$2,000 to secure that service?
          • and, I liked Mr Turnbull's "Speed Test". That'd be a nice optional input.
          But the really confusing thing for me is: Why a survey?
          It can't be to get real feedback - it's a token at best and useless at worst.
          Is it just a "look at me, look at me", a distraction/diversion or an attempt to be "seen to be doing something"?? I can't figure why someone as talented and knowledgable as Mr Turnbull would waste his time on it.

          Coalition Policy Track Record
          In 1996, the Howard/Costello/Faye government attempted to a general Outsourcing of IT Services within the Federal Public Service. This didn't go well, financially or in providing services. Most Agencies/Departments have made attempts to unwind the worst aspects, such as providing two levels of PC Help Desk: General and Special People. They are willing to spend more for a better service to Upper Management.

          The privatisation of Government Assets, infrastructure and business, including Telstra, has a very chequered history.  Generally, like Outsourcing, Agencies/Departments have to pay more to get a worse service than they had with direct employees. What you might think of as the main push, reducing staff numbers in the Public Service, was not achieved at the end of the Howard Government.

          Despite the massive uptick in potential revenues during the pre-GFC Mining Boom, the Howard Government underinvested in Infrastructure. Ports, railroads, roads and other facilities were not developed. Priority was given to "middle-class welfare", giving tax breaks or handouts to special interest groups.

          Hiring contractors to run Prisons and Detention Services is problematic to say the least. Contract staff do not fall within the oversight and governance provisions of the Parliament, the Public Service employment provisions (Code of Conduct etc) nor Reporting and Accountability: Openness and Transparency.

          Not directing Telstra in 2005/6 to proceed with its 12Mbps ADSL2 FTTN, when the Minister had the right to direct them in the National Interest.

          Selling Telstra in 2006 without a demerger. What were they thinking?!?! That was never going to end well, either for consumers or on the Stock Exchange.

          My personal favourites are:  The ACCC action against Telstra on ADSL access charges, not directing Telstra to co-operate with Optus in the National Interest for the Cable TV rollout (allowing the overbuild and incomplete rollout), allowing four Mobile Phone networks to overbuild one another with Telstra offering no roaming or 3rd-party access, and Telstra refusing to activate existing ADSL2 in Exchanges until competitors had installed their own DSLAM's, like the Optus HFC network, denying them full commercial value.

          In light of the Coalition's short-sightedness and mishandling of Telecommunications Policy over a decade when they were the full or majority owner of Telstra and could direct it, I've no reason to believe the current Broadband Policy will be any better.

          Criticisms: Make them, Answer them.
          The Coalition doggedly pursued and criticised the Government over their NBN plans for years:
          • What's the Cost (of your Great Big Expensive White Elephant)?
          • Where's the Cost-Benefit Analysis for this Project?
          • Claims of "massive blowouts" (4%) in Project Estimates.
          • "Everyone is incompetent" because the Project hasn't achieved projected milestones within a framework of reluctant, recalcitrant and combative entities necessary to proceed:
            • installation contractors drawing out supply negotiations and attempting
            • Telstra causing very protracted negotiations and looking to maximise their payments under any and all schemes of arrangement.
            • Opposition tactics designed to obstruct and delay the project where possible.
          The Coalition must now be prepared to answer all the same questions it has harped on, for having asked them, they've signalled the questions are important and implied that they are always concerned with exactly those issues:
          • A firm Cost Estimate, even with an Upper Bound.
            • Projected Project Cost Deviations. What we can expect the final amount to vary by.
          • A Cost-Benefit Study, not a simple user-intention survey.
          • How they'll ensure "Nobody we employ will be incompetent".
            • Ideally, how they know they their Plans and Projections will be met, within limits they define.
          • How they will control costs to better than 4%, because otherwise they deem it "a blow out".
            • Alan Kohler has convincingly argued with Mr Turnbull that by signalling he has both an absolute commitment to deliver an FTTN network and do it speedily, he will be at the mercy of some of the most viscous and opportunistic construction companies around. Exactly the same folks that gave NBN-Co such a hard time negotiating prices.
          • Just how many people and premises are they intending to supply fast broadband (12-25Mbps):
            • Within 5 years.
            • Within 10 yeas.
            • Never.
          • What Network Demand is the Coalition projecting over the next 35 years, the term of the SAU/SSU contracts?
          Where's the Value Proposition for anything allow Hybrid NBN, mainly FTTN?
          Is the Coalition proposing a Broadband Network that will last 35 years without replacement, like the pure-FTTP NBN?
          If not, they are designing it to be thrown away before its time. That doesn't sound like good economic planning or management to me.

          How much cheaper will the total build be? (CapEx)
           But at what cost in Operating Expenses (paying Telstra to lease their copper and maintaining/upgrading/replacing it for them)?
          They can't promise a 70% CapEx savings, at best a 50% savings, if they want to place realistic contingencies in their Plan.
          They are planning to double or treble the OpEx, by leasing copper to reduce CapEx. Telstra commented they were "spectacularly agnostic" about pure-FTTP or hybrid FTTN. They've done the sums and know they'll make a motza in OpEx charges from the Coalition plan.

          The Coalition is only offering 25Mbps guaranteed peak information rate (PIR) with no upgrade path.
          Plus, they won't nearly connect that to 90% of even urban premises with their 1km VDSL2-FTTN.

          Contrast this with the 1Gbps FTTP equipment being installed now by NBN Co.
          Forty time faster today, with a near infinite in-place upgrade path.

          The kicker is that these comparisons can't be done just for 2012-2015, or even to 2020. They've got to cover the full period of the current contracts: 35 years. (~2045).

          The other side of the coin is roll-out speed.
          We know that in 2005 Telstra said they could roll-out 20,000 Nodes (at 1.5km) for 12Mbps in 3 years, at a capital intensity they could support.
          The 25Mbps FTTN-NBN now proposed with need ~50,000 Nodes to cover 75-80% of the 6.5M premises Telstra planned for.
          Fixing and tuning the copper lines to support twice the speed will take more time, effort and cost.

          Allowing for a crash-program of just 1 year design, planning, testing, training and contract negotiations, the network would still take 7.5 years to roll-out. If they started in Jan 2014, straight after the election, they could be done in 8.5 years, by July 2022.

          Or they could fast-track the project by spending money a lot faster and costing more per house with higher risks of large budget/schedule blow-outs, but to go faster takes more time planning and training people. A VDSL2 FTTN could be rolled out to 75-80% of urban premises in 3 years, but it'd need 1.5-2 years preparation before construction: 5 years, or the end of 2018.

          The Coalition can trade their "cheaper" for "sooner", but not achieve much better either way.

          The most respected Network Demand Projections are by CISCO, the preeminent network equipment supplier. For just the next 5 years (2011-2015) they are forecasting:
          • aggregate demand up four times
          • busy-hour demand up five times
          • and demand video and games services will explode after 2014.
          If this rate of growth continues for 35 years, it's a 15,000-fold (1,500,000%) growth in demand. You'd have to be foolish and stupid to forecast that far into the future, but what the Internet experience after the iPhone/iPad has taught us is: The Internet is still a high-growth industry, chock full of surprises.

          All we know is that we don't know the Future of the Internet, but it's likely to next speeds far beyond what we now expect.

          Saying that 25Mbps will keep most people satisfied for 5 years is a safe bet, for 10 years is a risky bet and for longer, you'd be a complete fool.

          What the Coalition Broadband plan is offering seems to be:
          • For 50-60% less upfront,
          • but probably 2-3 times more in running costs,
          • we'll provide you with Forty times slower links
          • up to 20% sooner
          • that has no current upgrade path
          • that might have an economic life as little as one third (10 years) pure-fibre
          • will connect far fewer people than pure-fibre,
          • but we'll still connect all new houses with fibre,
          • and charge some people higher prices.
          To me, that's a stinker of a deal the Coalition is offering to 90% of the population.

          If it was a car, it'd be cheaper than half to buy, would use twice the petrol, need constant maintenance and repair, have a top-speed of under 10kph and you'd have to throw it away while needing to buy three for every one of the competitor, while they'd cost more when you needed them more.

          But you could order one and have it delivered a bit sooner. 

          The only virtue the Policy has is: it's cheaper to buy!
          Nothing else about it, I find, is worth the downside.